American Signs: Form &; Meaning on Route 66 (Lisa Mahar); The Monacelli Press, 2002. Not a social history, this work is a fascinating analysis of motel signs on the famous route. Replete with analytic illustrations, this exploration of the signs reveals a seemingly incidental set of artifacts to be distinctly evolved and sophisticated.
Eye magazine, the international review of graphic design, calls the text and design of the book "a model of clarity" in their reserved but insightful review.
Rick Poynor refers to American Signs with enthusiastic respect in this article Rick Poynor on American Signs
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